Saturday, 28 September, 16:30–17:00 (Jakobi 2, Room 111)
Language of presentation: English
Vilnius University, BA student
dianullia92 [ät] gmail.com
The impact for people of online travel advertisements
The object of the investigation is on websites of travel discounts promotional text. They used the sanctions.
This work aims to find out who is the advertising contact, what kind of group of people the advertisment is created for, how it is applied to a contact, what are the ways of trying to convince people to buy their proposed trip.
It is especially important and useful for travel agents and sellers to explore the advertisement. Knowing what is important to each group of people and what to pay attention when chosing a trip may lead to a higher number of sales. Travel advertisements need to be created according to the groupd of people and their travel needs.
Key words: travel advertisements, websites, discounts, impact for people, advertising contact